Dance Communicates Via the Human Body Essay Example | Topics and Well Written Essays - 1500 words

Dance Communicates Via the Human Body - Essay Example It offers undergraduate and post-graduate programmes in contemporary dance artist training and professional development (Laban website 2006). As for SDDC, since it was formed by Siobhan Davies in 1988, it has been Britain's flagship independent dance company (Siobhan Davies Dance Company website 2006). The company is primarily a dance production outfit, but it also focuses on professional development of dancers. Thus, SDDC holds activities such as workshops and masterclasses aimed at the higher level dance, music and visual arts students, educationalists and professionals (Siobhan Davies Dance Company website 2006). While the institutional nature of Laban and SDDC is not identical, the development of these companies illustrates that their general policy and direction are the same. For the past decade, both Laban and SDDC embrace the policy of enriching dance language through the diverse mix of performance (Laban website 2006, Siobhan Davies Dance Company website 2006). For instance, Laban encourages students to perform works that are experimental and defy traditional definitions. The Laban Theatre also presents work by companies as varied as The Cholmondeleys, Featherstonehaughs, Henri Oguike and Societas Raffaello Sanzio (Prospectus Introduction 2006). With regards to SDDC, it has moved away from presenting work in proscenium-arched theatres to different spaces. For example, since Plants and Ghosts in 2002, SDDC has used non-conventional performance areas such as an aircraft hanger, a gallery and a warehouse (Working with our audiences n.d.). The respective direction of Laban and SDDC also demonstrates a trend within British contemporary dance companies to encourage collaborative effort between different art forms and to design dance movements based on interactions across disciplines and passions. Recently, Laban and Trinity College of Music - two very distinctive specialists in their respective art forms - have merged to form Trinity Laban. Laban and Trinity relocated to the same quarter in South East London to facilitate conversations and collaborations between students of the two art forms (Prospectus Introduction 2006). In SDDC, works such as In Plain Clothes (2006), Bird Song (2004) and White Man Sleeps (2004) are clearly creations that attain new height due to Davies's exemplary choice of artistic and technical collaborators. Consider also, SDDC's successful commissioning of artists from different disciplines, including author Caryl Churchill and sound artist Max Eastley, to engage in extended periods of intensive r esearch with the company dancers (Working with our audience n.d.). In the realm of enriching the discourse about contemporary dance, British modern dance companies have embarked on sharing and extending their discoveries within and beyond the profession (Prospectus Introduction 2006). Consider, for example, Laban's ambitious programme of reaching out to the greater community and enriching the debate on dance through its varied publications. Laban regularly publishes the Dance Theatre Journal, which is UK's leading dance journal covering reviews on current thinking in dance and related art. Discourses in Dance, another journal published by Laban, has an international audience. It explores the rapidly expanding academic discipline of dance studies by addressing issues such as testing new methodologies and examining dance in relation to critical theories, cultural studies and cognate disciplines.     Ã‚  

Marketing Assignment Example | Topics and Well Written Essays - 750 words

Marketing - Assignment Example The market share of iPad is also high because Apple is a pioneer in the technology. Though other companies such as Samsung have launched similar prototypes, these companies do not have the first mover advantage. Thus the most relevant strategy for iPad given its position is a good amount of promotion. Apple should invest in promoting this product to improve on the sales of the product. Find 2 examples of mission statements. Do you think these statements reflect the companies? Mission Statement of Coca Cola: To refresh the world; to inspire moments of optimism and happiness; and to create value and make a difference (Coca-Cola). This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product show happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth for its customers. It however, misses one big element and that is taste. Mission Statem ent of Facebook:   ‘Facebook’s mission is to give people the power to share and make the world more open and connected’ (Facebook). This mission statement reflects a company centered on the people and how to improve on their sharing experience. Facebook’s mission shows that the company values its users and is build around improving their experience. It talks about connectedness and openness and thus works for the company like this. 2:Peapod, the nation’s leading internet grocer, understanding growing demographic and social cultural macro environmental trends,  allows non-traditional households, such as single working parent households to order more than 8,000 grocery items online and have them delivered to home. Can you think of an example of how beverage marketers might alter an existing product or service, or create something new to satisfy the unique needs of the non-traditional single working parent households? One way in which beverage mark eters may alter existing products is by offering smaller packs for non-traditional single working parents. Such parents are not interested in buying economy packs since most of the product is wasted as they do not have large families to consume the product. Also within single working parent households, there is a greater need for getting food ready quickly. The beverage industry needs to focus on providing quick solutions such as easy to make coffee or 5 minute coffee. The single parent household is also willing to offer more price for premium products as they can afford product because they do not have to cater to a large family. Here beverage industries can offer new varieties and flavors to such households. When we purchase products or services we go through a decision process: Step 1 – Need recognition; Step 2 – Information search; Step 3 - Evaluation of alternatives: Step 4 - Purchase Decision; Step 5 Post-purchase Behavior.  Identify a recent purchase made by y ou and describe what role the product’s marketer played, if any, in getting you through the process.  Comment on the effectiveness of the marketer in someone else’s discussion post vs. your product’s marketer. Recently I brought a new android phone by HTC. Before making the purchase, I went online and searched for android phones with good reviews. I also kept my price range in mind. The marketer in this case helped me to a limited extent. He provided the platform where I would be able to easily gather information. The marketer by